Ulanzi Redefines the Creative Tools Industry with Global Reach and User-Driven Innovation

NEW YORK, Nov. 11, 2025 (GLOBE NEWSWIRE) -- In an era where creativity defines culture, the tools behind every viral video or cinematic vlog are rapidly evolving. Among the rising brands shaping this new landscape, Ulanzi stands out as a global pioneer — quietly building the infrastructure that empowers a millions-level community of creators worldwide.

Powering the World’s Creative Momentum

In 2015, Ulanzi began as a boutique accessory maker for photographers and videographers. As digital storytelling transformed into a mainstream economy, the company’s vision evolved — from serving professionals to enabling every creator to capture and share ideas freely.

Today, Ulanzi’s ecosystem reaches over 10 million creators in more than 190 countries and regions, covering tripods, lighting systems, microphones, and modular accessories. Each product is designed with one mission in mind: to make creativity effortless, mobile, and limitless.

Innovation Meets Design Excellence

Ulanzi’s growth has been fueled by continuous innovation and a strong commitment to industrial design. The brand has accumulated over 700 global patents and received international recognition from design institutions such as Red Dot, and IDEA.

According to Frost & Sullivan’s research, Ulanzi was ranked No.1 by sales volume of photography accessories in the world, reaffirming its leading position in the global creator technology industry.

Building the Infrastructure of the Creator Economy

Behind every creator’s success is a reliable ecosystem. Ulanzi integrates research, design, manufacturing, and worldwide distribution — ensuring speed, precision, and consistency in every stage of product development. Its vertically integrated model allows the company to respond quickly to emerging creator needs, while maintaining uncompromising quality.

A Culture of Creative Freedom

What distinguishes Ulanzi is not only its hardware expertise but also its philosophy — to “Make Creation Freer.” The brand’s 400+ employees represent a new generation of creator-tech professionals dedicated to helping people express ideas without limits.

As art, technology, and lifestyle continue to converge, Ulanzi’s influence extends beyond tools — shaping how the world creates and tells stories.

About Ulanzi
Founded in 2015, Ulanzi is a global innovation-driven brand specializing in imaging and creator tools. With more than 3,400 SKUs and 700+ patents worldwide, Ulanzi products are distributed in over 190 countries and regions. According to Frost & Sullivan’s 2024 sales volume, Ulanzi was recognized as the Global No.1 Photography Accessory Brand.

Contact
Company: Shenzhen Vijim Technology Co., Ltd.
Contact E-mail: PR@ulanzi.cn
Website: https://www.ulanzi.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/8bdff66e-73e4-44c3-a3d0-0456ac45c0e1

Ulanzi Redefines the Creative Tools Industry with Global Reach and User-Driven Innovation

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